Case Study: You Are Here Toledo

http://www.aiga.org/case-study-you-are-here-toledo

the You Are Here Toledo Project (YAH) is a series of large one-of-a-kind outdoor “dots” affixed to various public sidewalks throughout Toledo to promote positivity and enhance our sense of place. Using the circular shape of a dot (at three feet in diameter), Northwest Ohio artists, designers and students were asked to make a powerful visual statement in response to their assigned dot’s location.

The YAH project also integrates mobile technology by developing a mobile app to allow for the audience to “check in” and log the dots they have “collected.” One hundred dots mark the city, each containing a QR (quick response) code that allows smartphone users to learn more about the artwork, its location and its artist. With the YAH Toledo app, collecting and finding all 100 dots was a fun and interactive component of the project where viewers could discover the dot images throughout the city.

The first 100 people to “collect” 25 dots received a special edition silk-screened poster. The project was unique to Toledo and showcased the amazing artistic talent and places of this region.