Generation Y Has Become Generation DIY
http://www.millennialmarketing.com/2013/12/generation-y-has-become-generation-diy/
In the past, crafting and “doing it yourself” seemed to be reserved for grandmas and middle aged women book club activities. Now, young adults under the age of 35 dominate the 29 billion dollar crafting industry. Millennials are bringing together technology, creativity and entrepreneurism as they take on more DIY projects.
One of the best parts of a DIY project, is sharing it with the world. Whether it be an instagram post or a tweet, millennials love to brag about experiences with their friends and networks. DIY projects create these shareworthy experiences.
The most exciting part about the DIY trend, is that it is turning into more than just arts and crafts. Millennials are now running some of the most prosperous startup companies – because they wanted to develop their own ideas, brands and positions. If a millennial doesn’t see what they want or cannot find it somewhere, they will do it themselves.
In the past, crafting and “doing it yourself” seemed to be reserved for grandmas and middle aged women book club activities. Now, young adults under the age of 35 dominate the 29 billion dollar crafting industry. Millennials are bringing together technology, creativity and entrepreneurism as they take on more DIY projects.
One of the best parts of a DIY project, is sharing it with the world. Whether it be an instagram post or a tweet, millennials love to brag about experiences with their friends and networks. DIY projects create these shareworthy experiences.
The most exciting part about the DIY trend, is that it is turning into more than just arts and crafts. Millennials are now running some of the most prosperous startup companies – because they wanted to develop their own ideas, brands and positions. If a millennial doesn’t see what they want or cannot find it somewhere, they will do it themselves.
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